November 13 marks World Kindness Day 2025- but what if kindness went deeper than random acts? In Wiradyuri Culture, marrumbang (kindness) isn't just a gesture. It's a way of being that transforms Communities and creates lasting change.
Marrumbang: Kindness as Cultural Practice
Marrumbang - kindness in Wiradyuri language - sits at the heart of the second of our Wiradjuri Four Principles. These Principles inform our ways of Knowing, Being and Doing.
Principle 2 is Ngurrbul (Love and Kindness). This isn't surface-level politeness or fleeting acts of kindness. It's a foundational Cultural practice that acknowledges our interconnectedness and responsibility to one another.
World Kindness Day, celebrated globally since 1998, invites us to pause and reflect on how compassion shapes our world. But for Aboriginal and Torres Strait Islander Peoples, kindness has always been woven into the fabric of daily life – guiding decisions, relationships, and how we show up for our Community.
Marrumbang guides how we move through the world. It shapes our business practices, our relationships with cacao farmers across the globe, and how we honour Aboriginal women as matriarchal knowledge keepers.
The Missing Piece: Winhanganha (Active Listening)
Here's what many World Kindness Day campaigns miss: true kindness requires winhanganha (active listening).
You can't be genuinely kind without listening deeply. Listening to understand, not to respond. Meeting someone where they're at, not where you think they should be.
When we listen with intention, we hear what people actually need. We see their struggles. We create space for healing, connection, and authentic acts of kindness that matter.
This is the difference between performative kindness and transformative kindness.
Kindness in Action: Chocolate On Purpose® and World Kindness Day
At Chocolate On Purpose®, Australia's first 100% Indigenous-owned chocolate company, we weave marrumbang into everything we do:
- Ethical sourcing: Fair Trade and Cocoa Horizons certified chocolate that honours cacao farmers
- Community empowerment: Supporting Aboriginal women 45+ as matriarchal keepers of ancient plant-knowledge systems
- Co-design: Listening to our Community and creating solutions together, not for them
- Cultural integrity: Every native botanical chocolate connects you to 65,000+ years of Indigenous wisdom
Kindness + deep listening = real change.
This World Kindness Day 2025, we invite you to practice both. Listen to someone fully. Show up with intention. Choose ethical chocolate gifts that support Indigenous Communities and create measurable social impact.
That's marrumbang in action.
World Kindness Day in the Everday: Gifting with Purpose
Looking for meaningful kindness gifts this World Kindness Day? Our Native Botanical Chocolate Collection offers more than premium taste – it delivers authentic Indigenous storytelling, supports Aboriginal women, and demonstrates your organisation's commitment to ethical corporate gifting.
Perfect for:
- World Kindness Day appreciation gifts for family & friends
- Employee recognition
- Corporate acts of kindness initiatives
- Ethical client appreciation gifts
- Workplace kindness programs
- Reconciliation and cultural awareness events
Waynha: Transformation Starts with Kindness
Waynha (transformation) starts with a single act of kindness. But lasting change requires listening, intention, and commitment to equity.
This World Kindness Day 2025, choose chocolate that creates change. Choose marrumbang. Choose Chocolate On Purpose®
Explore Our Native Botanical Chocolate Collection
Discover how your gifting can create real impact this World Kindness Day.
Want to learn more? Explore the World Kindness Movement to discover global initiatives and join the movement for compassion and connection.