Shop Small Australia August 2025:
American Express Card Members Earn 5 Bonus Points Supporting Indigenous Chocolate Business
American Express Shop Small throughout the entire month of August 2025: What Card Members Need to Know
Throughout the entire month of August, American Express Card Members can earn 5 bonus points per $1 spent at participating Shop Small merchants across Australia - including Australia's first Indigenous chocolate business, Chocolate On Purpose®! 🍫
This Shop Small Month offers extraordinary rewards: with a 1,000 bonus points cap (equivalent to $200 spend), you can indulge in premium native botanical chocolates whilst earning points for your next travel adventure. Plus, you can help Chocolate On Purpose (we're a Shop Small merchant) to win one of ten $10,000 cash prizes.
Plus, find Chocolate On Purpose® featured on the official American Express Shop Small map throughout August, making it easier for Card Members to discover authentic Indigenous chocolate.
Chocolate On Purpose® - Australia's First 100% Indigenous-Owned Amex Shop Small Merchant
When you shop with American Express during this promotion, you're supporting a certified Supply Nation and Social Enterprise business transforming lives across Australia. As featured in the American Express merchant directory, we're proud participants in Amex marketing campaigns including Shop Small, delicious. Month Out, and merchant spotlighting.
As a proud Wiradjuri woman, I've built Chocolate On Purpose® on three pillars: People, Planet, and Equity. Our Chocolate for Good™ business model ensures every bar tells a story of 60,000+ years of Cultural wisdom, infusing native Australian botanicals like Gulalung (Finger Lime), Daguba (Riberry), and Ooray (Davidson Plum) with premium Belgian couverture chocolate.
Our Belgian couverture choice is fundamental to our ethical foundation—providing complete traceability for sustainability, Fair Trade pricing, modern slavery prevention, and climate harm mitigation. This Chocolate for Good™ approach ensures every chocolate bar supports both Indigenous Communities and cacao farming collectives.
Why We're Perfect American Express Shop Small Partners
Aboriginal businesses represent less than 2% of supply chains worth over $300 million annually—despite being built on our Cultural and intellectual property. Through American Express merchant membership and our Chocolate for Good™ business model, we're changing this narrative.
American Express: Champions of Small Business Growth Since 2013
American Express has invested over $100 million globally in Shop Small campaigns and provided AU$24 million plus over 2 billion points back to Australian Card Members since 2013. During COVID-19, this support helped businesses like ours not just survive, but thrive with healthy online operations.
This foundation enables us to advocate for supply chain equity through our Chocolate for Good™ model and create meaningful employment opportunities for Aboriginal women aged 45+—the demographic most at risk of social isolation and homelessness.
Premium Indigenous Chocolate Worth Your American Express Bonus Points
Shop Small merchants like us offer unique value you can't find elsewhere through our Chocolate for Good™ business model:
✓ Premium Quality Meets Cultural Authenticity
- 100% original cocoa butter, palm oil-free, Fair Trade certified
- Handcrafted in small batches on Gundungurra Country in NSW Southern Highlands
- Native botanicals sourced from Aboriginal growers where possible
- Wiradyuri language names and Cultural storytelling with every product
Our Signature Collections for Shop Small 2025:
- Bush Food Chocolate Bag Collection: White chocolate with Davidson Plum, Milk chocolate with Riberry, Dark chocolate with Finger Lime and so many more delicious flavours
- Ngayirr Mudhirra (Sacred Harvest) Bars: Premium 55g range featuring native botanicals
- Seasonal specials celebrating Aboriginal Cultural events and native botanical harvests
Maximise Your American Express Shop Small Benefits: Step-by-Step Guide
Step 1: Ensure you're an American Express Card Member (any Amex card qualifies for Shop Small)
Step 2: Visit ChocolateOnPurpose.com.auanytime during August 2025
Step 3: Spend up to $200 to maximise your 1,000 bonus points earning potential
Step 4: Enjoy premium Indigenous chocolate whilst supporting our Chocolate for Good™ mission:
- Aboriginal botanical growers in our supply chain
- Cultural knowledge preservation through storytelling
- Future employment opportunities for Aboriginal women aged 45+
- Sustainable, ethical chocolate production
Make August Your Month of Mindful Indigenous Chocolate
- Try different flavours across multiple orders
- Stock up for gifts whilst earning maximum points
- Share the Chocolate for Good™ experience with friends and family
- Support our mission throughout the entire Shop Small campaign
Beyond Shop Small: Join Our American Express-Supported Chocolate for Good™ Movement
As an American Express merchant member, we're building the Walumarra Chocolate Mob—our Community of Guardians for People, Planet, and Equity. Every Shop Small purchase contributes to our Chocolate for Good™ business model:
- Empowering Aboriginal Communities
- Preserving Cultural knowledge systems
- Creating pathways to economic self-determination
- Supporting Indigenous representation in supply chains
Your American Express points are just the beginning—you're investing in a legacy of positive change extending far beyond the chocolate in your hands through our Chocolate for Good™ approach.
Ready to Shop Small and Support Indigenous Business?
This August 2025, let your American Express Card work harder whilst supporting Australia's most meaningful Shop Small merchant. Visit ChocolateOnPurpose.com.au anytime in August 2025 and discover how premium Indigenous chocolate and Amex bonus points create the perfect combination through our Chocolate for Good™ business model.
Have you participated in Shop Small before? What small businesses will you be supporting this August? Share your Shop Small plans in the comments below!
Chocolate On Purpose® is a certified Supply Nation and Social Enterprise business, proudly supporting Aboriginal economic participation and Cultural preservation through every chocolate bar via our Chocolate for Good™ business model.
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